RIGHT FIRST TIME
Updated: Oct 18, 2021
So many people across the UK are trying to get onto the property ladder and the number of first-time buyers entering the market is approaching levels never seen before. There is no denying that these new homeowners are capitalising in a buyer’s market. Whilst raising a sufficient deposit still proves difficult for many, cheap mortgage deals and Government Help to Buy schemes give prospective homeowners a real boost.
Many of these first-time buyers will be looking to invest in new build properties. They are incredibly attractive to this target audience for many reasons. New homeowners ideally want the process of purchasing to be as fast and as easy as possible. It is unfamiliar territory for them and the quick and simple process that new builds offer is enticing for first-time buyers, especially because the purchase is not conducted through a chain.
Aside from the ease of purchasing a new build, first-time buyers are also attracted to the rumored perfection they receive when they are purchasing these properties. They want to be able to move straight in and get on with their life as a homeowner without the stress of repairs and building issues. Many would say that this is the main selling point of a new build property and you can guarantee that first-time buyers will be drawn into this perk.
Due to this high expectation of first-time buyers and them now being the majority of your purchasers, more so than ever before, you need to improve not only the quality of your builds but you also need to step up your customer service for new build properties. Ideally, there should be no defects in your properties upon completion to please this generation of buyers. But, we know that this isn’t always realistic and for that reason, you need to have an effective strategy in place to handle any issues that may arise.
In this day and age, it is so easy for bad news to travel fast and we can assure you that if a first-time buyer is unhappy with your service they won’t only tell their friends but more often than not they will also take to the internet to share their opinion publically with others. This can be detrimental to your brand name and if enough bad reviews or comments build up then it is a surefire way to stop people purchasing your properties for good.
This generation of buyers can be detrimental to developers and it is not worth the gamble when it comes to your reputation and your business as a whole. All you need to do is please them, not only with the properties that you provide but also with your after care services, as mentioned above. If you know that the after care is something that your company struggles with then it will more than likely be beneficial for you to outsource customer service.
Many developers opt to work with a professional after care and snag management company to handle this side of things, so that you can focus on all of the other important aspects of your business – such as After Build. You can trust that not only will a snagging company do what it says on the tin and handle any snags/defects found by the purchasers but they will also ensure that it is done exceptionally to make sure that your company remains outstanding. You can relax knowing that this side of your business will always please your first-time buyers, along with anyone else who invests in your new build properties.
All in all, impressing and delivering the right homes for first-time buyers has never been more important. If you want to sell the properties you have developed, and sell them fast, then these are the people you want to target. Think about them throughout the whole development process from designing and building the properties, to the customer service after selling them. We can assure you that when doing so, your business will thrive and continue to do so for many years to come.